How I made $724K Revenue from $8K Ad Spend and warm outbound

Whois: Artem Shevtsov (@shevsaw)

Role: Product Marketing Manager

Hired: iSpeedToLead — real estate leads marketplace for US flippers, wholesalers, and investors

Context

Result: 254 sales + 52 upsales = $724,000

Campaign: Black Friday

Period: Nov 18 - Dec 7, 2025

Tools: Meta (Ads + LP), Customer.io (e-mail marketing), Amplitude (modal announcements), Frontend (Ads Banners inside platform)

List: ~40,000 e-mails total (including non-active users)

Budget: ~$8000 / 3 weeks

Outcome: $724,000 (4.8x YoY)

Icing on the cake

The CEO came with an unconventional offer concept: instead of discounting — multiply the balance. The PMM challenge was to build messaging, creatives, and a conversion funnel around that idea — and make it land.

The Offer

"We don't discount — we multiply."

Top up your balance and get up to +500% extra. The higher your deposit, the bigger the multiplier. No discount framing. No price cuts. Pure upside positioning.

This reframe was central to everything: landing page, ads, emails, and sales narrative.

What I Did

Messaging & Strategy

Developed the core positioning: securing future cash flow vs. saving money today
Built the narrative arc: REGULAR (uncertainty) -> TODAY (leverage + protection)
Defined the urgency mechanism: countdown timer + tiered multiplier logic (bigger deposit = bigger bonus)